In Columbus, Ohio, football is a way of life. We live football, we breathe football, and we cherish every Saturday like it is a gift from above. No week is bigger than the one leading up to The Game.
Ohio State has a university sponsored Web site devoted to beating the Team Up North. They have a Web site devoted to the history of the two teams. There are special “gold pants” pendants given out to the Buckeye players for a win. In the year 2000, it was rated by ESPN as the greatest rivalry of all sports.
The Game has decided the Big Ten Conference championship on 22 occasions, and has affected the conference title an additional 25 times. This year, it’s the same story. The Ohio State Buckeyes come into The Game with a three-way tie for an unprecedented sixth-straight Big Ten title and could be in line for a record sixth-straight BCS Bowl game.
What does this have to do with Fisher College of Business? During the past quarter I have taken a class called “Business in College Sports” that is taught in Gerlach Hall. The class focuses on the business aspects of collegiate sports, especially those at The Ohio State University. We were lucky enough to have the opportunity to tour the Woody Hayes Athletic Center and an entire wall was dedicated to “The Game”.
Potential revenue hangs in the balance when it comes to 5-star recruits. Our current quarterback thought about going North, but decided to play in Columbus instead. The People, The Tradition, The Excellence. The Ohio State University. Go Buckeyes!