Tags: GAP 2016

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Hello friends, family, and world at large,
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We started our primary marketing research in Shanghai on Monday, 9th May by visiting some electronic stores in certain malls. We wanted to better understand consumer behavior and pricing, and also be able to estimate the market size if we introduce our client's product to the Chinese market. Trying to talk to the sales representatives at these stores as college students working on a project, we realized that they were quite secretive about their sales information, and even refrained from sharing any in depth information about the products that they had on display.
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It is so difficult to travel in China! Given that Chinese and English do not have a common alphabet, getting around is a challenge. While most signs here in Shanghai have the English version of the word underneath it, this translation does not always help. I can look at a map application on my phone, but I cannot type in an address that can be found by the application. Having the English name of the place I am trying to travel to does not work. Only by having the Chinese address will a taxi take me where I need to go. With the advent of Uber, transportation should be easier.