Category: GAP Program

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We find ourselves at a very comfortable position moving into Week 3 having accomplished our goals of conducting the focus group surveys, hitting the target goal of 1000 respondents via Qualtrics online survey and also performing the shipping study as requested by the client. We most certainly realized entering Week 3 that now is the time for the required data analysis on the information gathered through our market research (both Primary and Secondary) in order to generate insights and recommendations for our presentation.
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The majority of our final week in China was spent in Beijing. We reached Beijing in the afternoon, and, after we checked into our hotel, we worked on our project. We planned Friday of that week to visit the Great Wall, so it was important that we finished as much work possible. I was really looking forward to this visit to The Great Wall. It has been on my list of places to see for some time now. I've heard so many things about it, such as you can see it  from space! It turns out this was a myth.
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Our GAP project is to analyze the feasibility of a US-based company entering China’s market through the e-commence channel. This project involves three major aspects: marketing, logistics, and legal. This blog is the third in the logistics series. The first blog discusses China’s logistics & transport infrastructure.
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There you go! Out comes another one of China’s efforts to lure MNCs. This time, it is patents and trademarks. About a fortnight ago, China signed a Memorandum of Understanding (MoU) with the World Intellectual Property Organization (WIPO). The purpose was to promote the recognition of a system for the international registration of trademarks.