Tags: GAP 2016

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Business Entering the last week, we had so many insights into the German market and how it functioned. Being on a team with students from India and America, we had no clue about how big trade shows are to the European market. During our interactions with various officials and some store managers, we realized that if our client had to enter the German market, they would have to take the trade show route. It was amazing to know that almost all the business in most parts of Europe happens through these shows, which attract almost a billion people every year.
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After a relaxing (but expensive!) weekend in Geneva and Zurich, Switzerland, we returned to Munich late Sunday night. The weekend left us refreshed and prepared for a work week (mostly) dedicated to preparing our slide deck and developing our market entry recommendation “story” for the client.
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Every place, country, family speaks of culture. China is no exception. The country contains  an array of unique things and places that you stand in awe of the moment you realize you becoming a part of it. The pictures picture speak a thousand words. We have Amazon, there its the TMall and JD (aka Jindong). TMall has a ambassador of its own - a cute one too.
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In the final week of our in-country experience, we consolidated the information that we had collected over the time we spent in China, specifically in Shanghai and Beijing. From the primary marketing research, there were some interesting results. Our Chinese experts on the team mentioned that the Chinese tend to trust foreign brands more than local brands when it comes to health conscious products such as air purifiers. They also hypothesized that the Chinese have huge trust, perhaps the greatest trust, in US brands.