Tags: columbus Industries 2

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Our GAP project is to analyze the feasibility of a US-based company entering China’s market through the e-commence channel. This project involves three major aspects: marketing, logistics, and legal. This blog is the third in the logistics series. The first blog discusses China’s logistics & transport infrastructure.
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There you go! Out comes another one of China’s efforts to lure MNCs. This time, it is patents and trademarks. About a fortnight ago, China signed a Memorandum of Understanding (MoU) with the World Intellectual Property Organization (WIPO). The purpose was to promote the recognition of a system for the international registration of trademarks.
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In the final week of our in-country experience, we consolidated the information that we had collected over the time we spent in China, specifically in Shanghai and Beijing. From the primary marketing research, there were some interesting results. Our Chinese experts on the team mentioned that the Chinese tend to trust foreign brands more than local brands when it comes to health conscious products such as air purifiers. They also hypothesized that the Chinese have huge trust, perhaps the greatest trust, in US brands.
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Well, let’s pack our bags! China just released a regulation that severely restricts importing cross-boarder and direct-to-consumer retail goods, so I think we’re done here. Around 1200 products were placed on a list of allowable import goods, and, unfortunately, the only copy I have is twenty-four pages of simplified Chinese characters (or are they traditional?). In any case, I cannot read either; and what’s the chance an air filter will be on that short list anyway? Not likely!