During the first two weeks of May 2018, I had the opportunity to attend Fisher’s Operations Global Lab in China and Hong Kong. I choose this trip because I have wanted to travel the world my entire life. I had been to a country in Europe and knew I would go back there along with Africa, Australia and South America, but knew I would never travel by myself to Asia for fun.
In the final week of our in-country experience, we consolidated the information that we had collected over the time we spent in China, specifically in Shanghai and Beijing. From the primary marketing research, there were some interesting results. Our Chinese experts on the team mentioned that the Chinese tend to trust foreign brands more than local brands when it comes to health conscious products such as air purifiers. They also hypothesized that the Chinese have huge trust, perhaps the greatest trust, in US brands.
The majority of our final week in China was spent in Beijing. We reached Beijing in the afternoon, and, after we checked into our hotel, we worked on our project. We planned Friday of that week to visit the Great Wall, so it was important that we finished as much work possible. I was really looking forward to this visit to The Great Wall. It has been on my list of places to see for some time now. I've heard so many things about it, such as you can see it from space! It turns out this was a myth.
Through the Global Applied Program (GAP), I had the wonderful opportunity to visit China for the first time in my life. I planned to use this opportunity to learn both the cultural and the business environment of China. It has been exactly two weeks since we reached China. And, everyday has been a unique experience. On this blog, I am going to share and reflect on my cultural experience.
Our GAP project is to analyze the feasibility of a US-based company entering China’s market through the e-commence channel. This project involves three major aspects: marketing, logistics, and legal. This blog is the third in the logistics series. The first blog discusses China’s logistics & transport infrastructure.