Category: GAP Program

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In the final week of our in-country experience, we consolidated the information that we had collected over the time we spent in China, specifically in Shanghai and Beijing. From the primary marketing research, there were some interesting results. Our Chinese experts on the team mentioned that the Chinese tend to trust foreign brands more than local brands when it comes to health conscious products such as air purifiers. They also hypothesized that the Chinese have huge trust, perhaps the greatest trust, in US brands.
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Through the Global Applied Program (GAP), I had the wonderful opportunity to visit China for the first time in my life. I planned to use this opportunity to learn both the cultural and the business environment of China. It has been exactly two weeks since we reached China. And, everyday has been a unique experience. On this blog, I am going to share and reflect on my cultural experience.
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Through the Global Applied Program (GAP), I had the wonderful opportunity to visit China for the first time in my life. And as mentioned in my cultural blog, I planned to take this opportunity to learn both the cultural and the business environment of China. I was part of the marketing team of the project. And on this blog I am going to share and reflect on the experience our team had while we were trying to conduct consumer survey in order to learn more about the customer decision making process.
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Every place, country, family speaks of culture. China is no exception. The country contains  an array of unique things and places that you stand in awe of the moment you realize you becoming a part of it. The pictures picture speak a thousand words. We have Amazon, there its the TMall and JD (aka Jindong). TMall has a ambassador of its own - a cute one too.
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It’s hard to believe that three weeks have come and gone.  This last week in country at Barclays in Botswana has been full and exciting.  We have been working hard to pull together our findings and recommendations into a deliverable that can be left with the client so they can begin to implement some of our recommendations.  In the first few days of this week, we held meetings with several stakeholders to review our findings and recommendations with them in order to build buy-in and to correct any assumptions or add information that we may have missed.  These were great sessions.  While the