Ryan Browder

Courses

BUSML 4232 - Digital Marketing

Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts. Prereq: 4201, 4202, and BusMHR 2292, or equiv.

BUSML 7208 - Digital Marketing

Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era. Prereq: 6250 or MBA 6252.