Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts.
Prereq: 4201, 4202, and BusMHR 2292, or equiv.
BUSML 7208 - Digital Marketing
Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era.
Prereq: 6250 or MBA 6252.