At Fisher College of Business, we've launched an integrated learning experience, Innovation Practice, that provides participating organizations with the knowledge and skills necessary to become more innovative.
The practice of top-line growth and value creation through the development of new products and services, including new branded concepts, patents, and intellectual property.
- begins with target consumer’s articulated & unarticulated wants & needs
- employs multi-disciplinary collaboration
- incorporates networked, “open innovation” based partnerships
- engages middle-brained skills – combines strategic rigor & creative intuition in decision making.
Executive Director Gretchen Goffe will lead a discussion so participants will better understand Fisher's process for approaching and defining innovation. Join us on December 14th for a webcast session which will give insight to the Innovation Practice program. We welcome those interested inThe Innovation Initiative to register for the session.