At Fisher College of Business, we've launched an integrated learning experience, Innovation Practice, that provides participating organizations with the knowledge and skills necessary to become more innovative.
The practice of top-line growth and value creation through the development of new products and services, including new branded concepts, patents, and intellectual property.
- begins with target consumer’s articulated & unarticulated wants & needs
- employs multi-disciplinary collaboration
- incorporates networked, “open innovation” based partnerships
- engages middle-brained skills – combines strategic rigor & creative intuition in decision making.
Executive Director Gretchen Goffe will lead a discussion so participants will better understand Fisher's process for approaching and defining innovation. Join us on December 14th for session which will give insight to the Innovation Practice program. We welcome those interested inThe Innovation Initiative to register for the session.