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There is a saying – the customer is king. While always true, sweeping changes in the digital era offer new means of connecting with customers and delivering/facilitating service thus turning this popular wisdom on its head.

The Fisher College of Business integrates operations, marketing, and people management in an innovative program to demonstrate how thinking cohesively about all customer touch-points can benefit your organization.  Faculty member Steffanie Wilk will present topics from the Managing the Total Customer Experience (TCE) project-based, team-based, course and discuss the benefits of Initiative for Managing Services (IMS) Center's integrated approach that participating executive teams will gain.

Event Details

Event Starts Thursday, August 30, 2012 at 7:15:00 AM
Event Ends Thursday, August 30, 2012 at 8:45:00 AM
Location The Blackwell Inn Ballrooms
Remaining Seats 270 out of 270 seats
Event Cost Free
Registration Opens Wednesday, August 01, 2012
Registration Closes Tuesday, August 28, 2012
Cancellation Cutoff Tuesday, August 28, 2012
Primary Event Contact If you have any questions about this event or about registering for it, please contact Stefanie Freeman (

Registration Information

Red 'X' Registration is not available for a past event.
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