The CIO and the Social Business Intelligence; A New Set Of Eyes - May 16, 2012
Your company and your company’s brand are now being discussed in ways that were unimaginable just a few years ago. If you are not monitoring and analyzing these conversations, you could be missing out.
Switched-on companies are finding new ways to distill value from the consumer social networks that now yield volumes of new information.
It is at this intersection where one of the most interesting new parts of the social media landscape has been forming, namely the new field of social business intelligence. It is here that vital new strategic and tactical competitive insights are being harvested from the conversations going on around you. The opportunities here are both real and extraordinary.
Join us in a provocative session designed to explore how social business intelligence is becoming a vital component of the way that companies derive revenue growth, innovation, cost reduction, and more successful line-of-business operations. Nationally known executives will be describing their strategies and successes in this area, all aimed at creating a better predictive model for forecasting results from marketing investments, as well as measuring the results of the predictions made.
The “CIO Breakfast Gallery” (part of the nationally acclaimed “CIO Solutions Gallery” series) is an ongoing forum where senior IT leaders and their peer officers come together in a comfortable setting to share their experiences and insights, as well as collectively and collaboratively attack common issues.
Uniquely organized around “peer learning”, this provocative program has received high praise among participating CIOs and other senior executives in the technology and/or operations leadership community. It helps to build an improved and creative personal network of peers and executives devoted to sharing best practices, renewing their skills on an ongoing basis, and raising the level of technical “literacy” and effectiveness within their organizations. This session presents a great opportunity for both CIOs and CMOs alike.
There is no cost to invited senior leaders. Sponsoring opportunities are available for invited technology product and service providers.