The expanding powers of technology and information access within today's customer base are quickly chaning the way consumers interact with the modern enterprise. Thse brand-altering implications can be both positive and negative, as individual customers have become more empowered to research and make decisions on their own terms...especially when companies do not provide the user experience that they require.
While this growing empowerment impacts all of the processes within that modern enterprise, the corporate marketing function specifically that now has the chance to elevate its own performance. Some companies have even built statistical analysis roles within the marketing function, especially when IT has been slow to pick up the ball. With the increasing amount of consumer touch points and insights that this new landscape can now provide, tremendous opportunities exist for the chief marketing officers (CMOs) to develop greater value-generating synergies with their CIO counterparts.
While traditional "art-versus-science" stereotypes have sometimes polarized these two functions, now is the time for all of that to change.
Join us in a unique and provocative session about the expanding opportunities that exist in the relationship between the CMO and CIO. Nationally known executives will be describing their strategies and successes in this area, all aimed at creating a better predictive model for forecasting the results from marketing investments, as well as measuring the results of the predictions made.
The "CIO Breakfast Gallery" (part of the nationally acclaimed "CIO Solutions Gallery" series) is an ongoing forum where senior IT leaders and their peer officers come together in a comfortable all-morning setting to share their experiences and insights, as well as collectively and collaboratively attach common issues.
Uniquely organized around "peer learning", this provocative program has received high praise among participating CIOs and other senior executives in the technology and/or operations leadership community. It helps to build an improved and creative personal network of peers and executives devoted to sharing best practices, renewing their skills on an ongoing basis, and raising the level of technical "literacy" effectiveness within their organizations. This session presents a great opportunity for both CIOs and CMOs alike.
There is no cost to invited senior IT leaders. Sponsoring opportunities are available for invited technology product and service providers.