Background

Danny Zane is a doctoral candidate in Marketing at The Ohio State University. He studies consumer behavior and his research interests include inference making, self-perception, and prosocial and ethical behavior. One stream of his research examines consumers’ ethical decision making, including how consumers respond to others who appear more ethical than themselves and individuals’ memory for ethical product information. In another stream of research, Danny explores consumer inferences and self-perceptions, including the metacognitive inferences that consumers draw from distracting background advertisements, the inferences they draw about firms’ creative event promotions, and the self-perceptions that consumers form based on their enjoyment of a product.

Danny holds a B.S. in Business Administration from The College of New Jersey and previously worked as a Marketing Analyst for Harte-Hanks.

ADVISORS

 Dr. Rebecca Walker Reczek & Dr. Robert W. Smith