MBA 6253 - Marketing
Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment.
Prereq: Enrollment in MBA program, or permission of instructor. Not open to students with credit for 840.
BUSML 3250 - Principles of Marketing
Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation.
Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.
BUSML 7201 - Marketing Research and Analytics
Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information.
Prereq: MBA 6252 or 6253. Not open to students with credit for 847.
BUSML 4232 - Digital Marketing
Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts.
Prereq: 4201, 4202, and BusMHR 2292, or equiv.