Jin, Liyin, Yunhui Huang, Yongheng Liang, Qiang Zhang (2020), "Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic," Journal of the Association for Consumer Research, forthcoming.
Huang, Yunhui and Jaideep Sengupta (2020), "The Influence of Disease Cues on Preference for Typical versus Atypical Products," Journal of Consumer Research, forthcoming.
Zhang, Ke., Yuansi Hou, Gang Li, and Yunhui Huang (2020), "Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers," Journal of Travel Research, 59(4), 661-73.
Jin, Liyin and Yunhui Huang (2019), “How Power States Influence the Persuasiveness of Top- dog vs. Underdog Appeals,” Journal of Consumer Psychology, 29 (2), 243-61.
Jin, Liyin, Yunhui Huang, and Yanqun He (2016), "When Does a Service Guarantee Work? The Roles of the Popularity of Service Guarantees and Firm Reputation." Tourism Management, 57, 272-85.
Jin, Liyin and Yunhui Huang (2014), “When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs,” International Journal of Research in Marketing, 31(1), 107-16.