Courses

  • BUSML 7214 - Cross Channel Marketing

    Examines the unique challenges of bringing a service brand to life across multiple channels. Understanding the methods, processes and approaches to creating holistic experiences that resonate with the target audience is covered. Prereq: MBA 6252 or 6253.

  • BUSML 7205 - Services Marketing

    Focus on equipping students to become more effective leaders of service organizations as well as more enlightened customers of service firms. Prereq: MBA 6252 (840).