Rob  Smith

Rob Smith

Assistant Professor of Marketing

Marketing & Logistics


Robert Smith received his Ph. D. in Marketing and joined the faculty at Ohio State in 2013. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and marketer for several nonprofits. He has two primary streams of research in consumer decision making. In one, he explores the categorization and the perceived unity of groups. In the other, he studies inferences into mind and memory performance. Dr. Smith explores these theoretical variables in a variety of substantial domains including charitable giving and services. His research has appeared in The Journal of Consumer Research and The Journal of Consumer Psychology. He has received a variety of awards for his research, including the JCP Young Contributor Award and the Haring Symposium Best Paper Award. Dr. Smith currently teaches the Consumer Behavior course at Ohio State.

Areas of Expertise


  • Consumer Behavior


  • Ph.D. in Marketing, University of Michigan, 2013
  • Bachelors in Marketing, Indiana University, 2004


Summers, Christopher, A., Smith, Robert W., and Reczek, Rebecca, W. (conditionally accepted). “An Audience of One: Behaviorally Targeted Ads as Inferred Social Labels,” Journal of Consumer Research.

Klein, Richard A. et al. (2014). “Investigating Variation in Replicability: A “Many Labs” Replication Project,” Social Psychology.
*Media coverage: National Geographic, Nature, Science

Morewedge, Carey K., Jesse Chandler, Robert Smith, Norbert Schwarz, and Jonathon Schooler, (2013), “Lost in the Crowd: Entitative Group Membership Diminishes Mind Attribution,” Consciousness and Cognition, 22(4), 1195-1205.

Smith, Robert, David Faro, and Katherine Burson (2013) “More for the Many: The Influence of Entitativity on Charitable Giving,” Journal of Consumer Research, 39 (5), 961-976.

Smith, Robert and Norbert Schwarz (2012), “When Promoting a Charity Can Hurt Charitable Giving: A Metacognitive Analysis,” Journal of Consumer Psychology, 22 (4), 558-564.
*Winner of “Young Contributor Award”


  • BUSML 4201 - Consumer Behavior

    Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250 (650), and AcctMIS 2200 (211), 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 750.

  • BUSML 4252 - Social Marketing & Public Policy

    Examines social marketing, which seeks to benefit a targeted population and the general society rather than a marketer or firm. Non-profit, cause marketing, corporate social responsibility, and sustainability issues are explored. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv.

  • BUSML 7202 - Consumer Behavior

    Development of the consumer decision process and its application to marketing strategy decisions. Prereq: 6250 or MBA 6252 or 6253. Not open to students with credit for 854.