Leslie  Fine

Leslie Fine

Emeritus

Marketing & Logistics

Education

  • PhD, University of Tennessee
  • MS, Louisiana State University
  • BA, Louisiana State University

Courses

  • BUSML 4203 - Marketing Strategy

    This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.

  • BUSML 4204 - Marketing Projects

    In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.

  • BUSML 4222 - Services Marketing

    Examines customer touch point analysis, brand consistency and integrating customer information across the organization. Issues addressed: understanding service failure and recovery, management of service employees and the establishment of a service culture. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 760.

  • BUSML 7205 - Services Marketing

    Focus on equipping students to become more effective leaders of service organizations as well as more enlightened customers of service firms. Prereq: MBA 6252 (840).