Spring Semester 2018 Marketing Research Camp

Junuary 19th (265 Gerlach Hall)

8:35AM - Ryan Hamilton, Emory University, How Retailer Pricing Strategy Affects Price Image Formation

10:35AM - Wesley Hartmann, Stanford University, Using Field Data to Identify the Importance of Advertising

1:35AM - Chris Janiszewski, University of Florida, Nonconscious Nudges: Encouraging the Sustained Prsuit of Nonconscious Goals

3:35PM - Juanjuan Zhang, MIT, Prelaunch Demand Estimation

Fall Semester 2017 Colloquium Schedule

August 29th (315 Gerlach Hall)

2:45PM - Dr. Nawal Taneja, Ohio State University, 21st Century Airlines: Connecting the Dots

October 20th (Fisher Hall 500)

1:15PM - Rob Handfield, NC State University

October 26th (Fisher Hall 500)

10:00AM - Leo Gomes, MIT

Spring Semester 2017 Colloquium Schedule

March 24th - (Fisher Hall 500) 

10:00AM - Min Zhao, Boston College, The Effect of Contextual Cues on Consumer Mindset and Financial Decisions

April 14th (Fisher Hall 800)

1:00PM - Mike Norton, Harvard University, Wanting, Voting, and Paying for Greater Equality

April 21st (Fisher Hall 500)

10:00AM - Meg Meloy, Pennsylvania State University, Preference Refinement After a Budget Contraction

Spring Semester 2016 Colloquium Schedule

January 22nd - Marketing Research Camp 

8:30AM - Chris Hsee, University of Chicago - Curiosity: Its Power, Peril and Potential

10:30AM - Peter Rossi, UCLA, Income and Wealth Effects on Private-Label Demand: Evidence From the Great Recession

1:30PM - Debora Thompson, Georgetown University, The Role of Status and Uniqueness Motives on Preference for Top Dog and Underdog

3:30PM - William Alender, McMaster University, Demand for Variety and Product Uncertainty: A Structural Model of Consideration Set Formation

Spring Semester 2015 Colloquium Schedule

January 16th - Marketing Research Camp 

8:30AM - Carl Mela, Duke University - "Zooming In on Choice: How Do Consumers Search for Cameras Online?"

10:30AM - Remi Trudel, University of Boston - "The Influence of Identity on Consumer Disposal Decisions"

1:30PM - Bart Bronnenberg, Tilburg University, The Netherlands - "Manufacturing and Retailing in General Equilibrium"

3:30PM - Maureen Morrin, Temple University - "Sense and Sensibility: Sensory Input and the Moral Judgment Process"

February, 6th 3:00PM - Pablo Brinol, OSU Department of Psychology- “Power Increases the Reliance on Thoughts: Implications for Persuasion and Consumer Behavior”  

Spring Semester 2014 Colloquium Schedule 

January 17th - Marketing Research Camp

         8:30AM - Vlad Griskevicius, University of Minnesota

         10:30AM - Paul Ellickson, University of Rochester

         1:30PM - Meg Campbell, University of Colorado

         3:30PM - P.K. Kannan, University of Maryland

January 31st 10:00AM - Xiaoyan Deng

February 7th 10:00AM - Greg Allenby

February 19th 9:00AM - Chis Summers and Hyojin Lee

March 21st 10:00AM - Kazu Ishihara, NYU

March 28th 10:00AM - Rob Smith

April 4th 10:00AM - Dan Schley

April 18th 10:00AM - Blair Kidwell

 Fall Semester 2013 Colloquium Schedule 

August 30th - Joey Hoegg, University of British Columbia

September 6th - Adam Duhacheck, Indiana University

September 26th - Sha Yang, University of Southern California

October 11th - Avi Goldfarb, University of Toronto

November 1st - John Lynch, University of Colorado

November 22nd - Sridhar Narayanan, Stanford University

Spring Semester 2013 Colloquium Schedule 

January 17th - Roger Bailey, Vanderbilt, will be presenting "“Estimating Demand for Health Related Product Characteristicsusing Proxy Variables for Consumer Health Conscientiousness” 

February 1st - Dan Schley (Psychology PhD student) will be presenting "Determinants of Diminishing Marginal Utility" from 2:00 PM-3:30 PM.

February 8th - Greg Allenby and Nino Hardt (Marketing Faculty) will be presenting, "Monetizing rating Scales", from 2:00 PM-3:30 PM. 

February 22nd - Chris Summers will be presenting, Earning Luckiness : The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes and Hyojin Lee  will be presenting, Monotonous Forests and Colorful Trees from 2:00 PM-3:00 PM.

March 21nd - Tatiana Dyachenko (Marketing PhD student) will be presenting,Models of Sequential Evaluation in Best-Worst Choice Tasks from 3:00-3:30PM.

April 5th - Kenneth Wilbur (Duke University) will be presenting, "A Parsimonious Structural Model Of Individual DemandFor Multiple Related Good" from 2:00PM-3:30PM.

Fall Semester 2012 Colloquium Schedule 

September 14th - John Howell (OSU) will be presenting "Choice Models with Fixed Costs".

September 21st - Michael Braun (MIT) will be presenting "Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories"

October 12th - Robert Smith (Michigan) will be presenting "All Together Now: How Entitativity Guides Consumer Judgments and Behavior."

October 15th - James Alvarez Mourey (Michigan) will be presenting "Sleight of Mind: The Interaction of Conscious Goal Construal and Nonconscious Cues in Consumer Context"

October 25th - Matt Schneider (Cornell) will be presenting "Protecting interrelated time series with synthetic data models Protecting interrelated time series with synthetic data models" 

October 29th - Liad Weiss (Columbia) will be presenting "Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)".

November 2nd - Hye-jin Kim will be presenting "Improving Survey Construct Accuracy through Uncertainty Inferred from Voice”.

November 9th - Lily Lin will be presenting "Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions”

Spring 2012 Colloquium Schedule 

May 22nd - Dr. Derek Rucker, from Northwestern University will be presenting "Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others" in 500 Fisher Hall at 9:30AM. 

June 1st - Dr. William Hedgcock, from Iowa University will be presenting "Regulatory Depletion and Why Decision Making Needs Brains" 10:00AM in  500 Fisher Hall. 

June 12th - Dr. Kelly Haws from Texas A&M will be presenting, "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," in 500 Fisher Hall at 10:00AM.