Heidi Shull is a Lecturer of Management and Human Resources at the Max M. Fisher College of Business at The Ohio State University. She completed a Bachelor’s degree in Organizational Leadership and a Master’s degree in Business Administration at Franklin University. Heidi spent 13 years providing leadership to the veterinary industry prior to joining Fisher. Most recently, she spent three years with the College of Veterinary Medicine at The Ohio State University as an Assistant Director and Practice Administrator for the Veterinary Medical Center’s newest location in Dublin, Ohio.

Heidi teaches Attracting and Retaining Customers in Health Sciences in the Graduate and Business Minor in Health Sciences program as well as Strategic Management in the undergraduate program.

Areas of Expertise

Ethics and Leadership

  • Leadership


  • Strategy


  • Relationship Marketing


  • BUSML 7715 - Attracting and Retaining Customers in Health Sciences

    This class focuses on the process of attracting and retaining customers in the health sciences industry. Students will explore how to drive growth through new patient acquisition and retention as well as by understanding the practice's ability to provide value, and the patient's needs in relation to that value. Prereq: BusMgt 7701, BusFin 7400, and BusMHR 7264; and enrollment in the Graduate Business Minor in Health Sciences.