Daniel  Zantedeschi

Daniel Zantedeschi

Assistant Professor of Marketing

Marketing & Logistics

Courses

  • BUSML 4202 - Marketing Research

    Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.

  • BUSML 7201 - Marketing Research and Analytics

    Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information. Prereq: MBA 6252 or 6253. Not open to students with credit for 847.

  • BUSML 7228 - Data Driven Marketing

    Increasing computing power allows companies amassing large amounts of customer data. As a consequence, marketing decisions are becoming more data driven. Students will learn statistical learning concepts related to marketing data analytics; tools, techniques, and advanced models will be introduced not only for predicting consumer choices but also for measuring the effectiveness of marketing effort. Prereq: MBA 6252 or 6253.