The Marketing and Logistics department offers two undergraduate majors – one in Marketing and the second in Logistics.

Students intending to dual major in Marketing and Logistics will be able to count a few of the elective courses in Marketing toward a major in Logistics and vice-versa. Students interested in a dual major should meet with an academic advisor.

Required courses and potential electives for both majors can be found below. Please keep in mind that not all courses are offered each semester. The course schedule for the current semester and sample syllabi are available in the syllabus directory.

Marketing Major

Undergraduates student majoring in Marketing will have to complete four required courses.  In addition, students will complete four electives from a set of varied course offerings in the areas of distribution, services, global marketing, and retailing.

  • Required
    • BUSM&L 4201: Consumer Behavior
    • BUSM&L 4202: Marketing Research
    • BUSM&L 4203: Marketing Strategy
    • BUSM&L 4204: Marketing Projects
  • Elective
    • BUSM&L 4210: Advanced Marketing Research
    • BUSM&L 4211: Marketing Analysis & Forecasting
    • BUSM&L 4212: Customer Relationship Management
    • BUSM&L 4220: Sales Management
    • BUSM&L 4221: Professional Selling
    • BUSM&L 4222: Service Marketing
    • BUSM&L 4230: Advertising Management
    • BUSM&L 4231: Promotional Strategy
    • BUSM&L 4232: Digital Marketing
    • BUSM&L 4240: New Product Management
    • BUSM&L 4241: Entrepreneurial Marketing
    • BUSM&L 4251: Retail Management
    • BUSM&L 4252: Social Marketing & Public Policy
    • BUSM&L 4253: Global Marketing
    • BUSM&L 4383: Supply Chain Management

Through collaboration between faculty, alumni, and industry leaders, the Marketing department has created four tracks within the Marketing major: Research Analyst, Client Management, Marketing Communications Specialist, and Marketing Innovation Specialist. Students pursing one of the four tracks are expected to have more intellectual experience in their respective areas of interest and be more competitive job seekers. While pursuing a track is optional, it is highly recommended. Students choosing to pursue a track will have the same degree and major credit hour requirements as students not pursuing a track.

Marketing Major Concentrations

  • Research Analyst

    Marketing Electives

    • Advanced Marketing Research
    • Market Analysis & Forecasting
    • Customer Relationship Management

     

    Suggested Free Electives & GECs​

    • Intro to Mathematical Statistics I & II (STAT 4201 & 4202)
    • Data Analysis I & II (STAT 5301 & 5302)
    • Survey Research (STAT 5510).
    • A minor in Statistics is also strongly suggested.
  • Client Management

    Marketing Electives

    • Sales Management
    • Professional Selling
    • Services Marketing
    • Retail Management

     

    Suggested Free Electives & GECs

    • General Psychology (PSYCH 1100)
    • Social Psychology (PSYCH 2367)
    • Persuasion (COMM 3628)
    • Communications & Conflict Management (COMM 3330)
    • Conflict & Negotiations (BUSMHR 4220)
    • Supply Chain Management (BUSML 4383)
    • Purchasing Strategy (BUSMGT 4262)
  • Marketing Communications

    Marketing Electives

    • Advertising Management
    • Promotional Strategy
    • Digital Marketing

     

    Suggested Free Electives & GECs

    • General Psychology (PSYCH 1100)
    • Social Psychology (Psych 2367)
    • Persuasion (COMM 3628)
    • Media Planning (COMM 3345)
    • Public Relations (COMM 4337)
    • Crisis Communication (COMM 3333)
  • Product Development

    Marketing Electives

    • New Product Management
    • Entrepreneurial Marketing
    • Market Analysis & Forecasting

     

    Suggested Free Electives & GECs

    • Current Economic Issues in the US (ECON 2367.02)
    • Entrepreneurship (BUSMHR 2500)
    • New Venture Creation (BUSMHR 3510.01)
    • Entrepreneurial Finance (BUSFIN 4215)
    • Leading High Performance Ventures (BUSMHR 3250)
    • Students in this track are urged to pursue the Entrepreneurship Minor

Logistics Management Major

Students intending to major in Logistics Management should complete four required courses. In addition, 6 credits chosen from the specialized set of electives offered by the department and college are required. 

  • Required
    • BUSM&L 4380: Advanced Logistics Management
    • BUSM&L 5381: Transportation Management
    • BUSM&L 4382: Logistics Analytics
    • BUSM&L 4383: Supply Chain Management 
  • Elective

    No more than 3 hours may come from courses marked with an *

    • BUSM&L 4384: Supply Chain Management Tools
    • BUSM&L 4385: Building a Sustainable Supply Chain
    • BUSM&L 4386: Logistics Technology and Application
    • BUSM&L 4387: Lean Logistics
    • BUSM&L 4388: Warehouse Operations
    • BUSM&L 5389: Logistics Decision Making
    • BUSM&L 4201: Consumer Behavior*
    • BUSFIN 4210: Corporate Finance*
    • ACCTMIS 3300: Cost Accounting*
    • BUSMHR 4221: Concepts and Competencies for Managing People*
    • BUSMGT 4232: Operations Planning & Control*