Companies invest heavily in developing innovative products and services. For strategic decision makers in the private and public sectors, marketing describes a fundamental approach to general management decision making, as well as a necessary set of business functions. Marketing provides important input to top management's choices of markets served, competitors and portfolios of operating technologies.

The marketing pathway will allow you to choose courses that prepare you for careers in corporate management or marketing fields, ranging from market research, product management, advertising, public relations, sales and account management to retailing, e-business, distribution management, strategic marketing planning, marketing consulting and entrepreneurial marketing.

What is an optional pathway?

Fisher's optional pathways are a group of classes designed to provide competence in a particular area or field.  The pathways listed are only a small example of the options available through an extensive list of electives.  With guidance from your coaches, you can access elective courses at Fisher and across more than 100 graduate programs at Ohio State. Contact us today to discuss how we can personalize your curriculum to your career goals.


  • Sample course offerings

    Base courses

    • Marketing Research and Analytics
    • Consumer Behavior


    Brand Management track

    • Advertising Strategy and Management
    • Advertising, Promotion and Digital Marketing
    • Brand Management
    • Promotions Management
    • New Product Development


    Marketing Communications track

    • Advertising Strategy and Management
    • Advertising, Promotion and Digital Marketing
    • Digital Marketing
    • Promotions Management
    • Consumer Psychology
    • Business Development: Customer Acq. and Retention
    • Cross-Channel Marketing



    • Marketing Strategy
    • Customer Management, Pricing and Analytics
    • Services Marketing
    • Pricing Strategy
    • Global Marketing and Sustainability
    • Marketing Projects
    • Customer Satisfaction and Loyalty Analysis
    • Customer Management, Pricing and Analytics
    • Marketing Metrics