Andrew Piletz | Fisher College of Business

Senior Lecturer

Marketing & Logistics

Background

Andrew Piletz spent twelve years working in marketing and brand management in the consumer products, food, and healthcare industries, and today he is living out his dream of sharing his real-world experiences with students in the classroom.

Andrew teaches both graduate and undergraduate level courses including the Principles of Marketing, Brand Management, and International Marketing. And he was recognized for his teaching efforts by the Fisher College of Business when he was awarded the 2023 Outstanding Instructor Award.

Andrew’s professional experiences span across brand strategy, positioning, channel planning, P&L management, new product launches, innovation, and more at companies like Abbott Nutrition, Wallick Communities, and Bob Evans Foods. In addition, Andrew has international business experience helping companies such as Microsoft and Hood Packaging develop their businesses in China.

Personally, Andrew is passionate about his faith and his family. He spends much of his free time with his wife trying to keep up with their three children.

Andrew earned his MBA from The George Washington University and his B.A. in International Studies from The University of Mississippi.

Courses

BUSML 7206 - Brand Management: The brand management process, strategic targeting, constructing compelling brand platforms, brand portfolio management, building and sustaining brand equity, brand equity metrics and strategic brand communications. Prereq: 6250 or MBA 6252 or 6253.
BUSML 3250 - Principles of Marketing: Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.
BUSML 4253 - Global Marketing: Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292 or equiv.
BUSML 3250H - Principles of Marketing: Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Honors standing, and Econ 2001.01 or equiv. Not open to students with credit for 3150 or 3250.