Fisher's Deb Mitchell weighs in on the future of the buy button in the online marketplace: “Alexa can’t demo visuals. But some people don’t need visual product information, so these devices will impact consumer behavior in a big way. The buy button will continue to evolve as marketers have more abilities to provide information and shape consumer behavior.”
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https://www.forbes.com/sites/paultalbot/2018/06/25/goodbye-to-the-buy-button/#1ae184af62bc
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Forbes
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