“The teams we grow up with are the teams we love most,” said Joseph Goodman, an assistant professor of marketing and logistics at Fisher. “People love the Buckeyes because they went to school at OSU, or their mom or dad used to take them to games growing up. Those formidable years are when fans are literally born.”
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https://www.bizjournals.com/columbus/news/2017/11/22/what-does-crew-sc-mean-to-columbus-beyond-breaking.html
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Columbus Business First
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