Rapid changes in industry and technology are making it daunting for companies to develop new products internally. Often times, firms cannot generate the knowledge they need from internal sources alone. A study by Fisher's Jay Anand looks at absorpative capacity, the ability to absorb new knowledge, and how those limits can constrain the benefits of seeking external alliances.
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http://u.osu.edu/riskinstitute/2017/05/10/absorptive-capacity-achieving-the-ultimate-balance-for-effective-knowledge-utilization/
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The Risk Institute
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