Consumers are boycotting Goya, but will it work?
Marketplace
For a boycott like this to work, customers need choices. There are other brands but stores have to carry them. Terry Esper, a supply chain expert at Fisher, said if they don’t already, “it may be a touch more difficult kind of getting access to some of those competing brands, especially in a situation like this, where those supply chains are already pretty strapped because of just the way things are with COVID-19.”
July 10, 2020