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Marketing and Logistics hosts 5 visiting scholars in 2007-2008

Published: 2007-09-01

Dr. Jong Wook Kwon is Assoc Dean & Asst Prof. at Kangwon National University in South Korea. He is here as a visiting scholar from September 2007 through August 2008, working with Curt Haugtvedt. Their activities will include research on “Cross National Study of Cultural Difference Among Employees of Korean and American MNCs” and “Effect of Target-Specific Group Collectivism on Organizational Commitment: A Comparison of Korean and American Employees”

Greg Allenby is hosting two visiting scholars. Dr. Joachim Buschken, visiting from January through March 2008, is a Professor at Catholic University of Eichstatt-Ingolstadt in Germany. His research interests include stochastic modeling of individual purchase behavior, buying behavior at the point-of-sale, Bayesian statistics in marketing, and customer lifetime value modeling. Dr. Takuya Satomura, visiting from January through September 2008, is an Associate Professor at Keio University in Japan. He is interested in research on econometric models in marketing; in particular modeling the interaction between the firm and consumer.

Ms. Yan “Diana” Liu and Ms. Ruixue “Snowy” Zhang, visiting from September 2007 through August 2008, are doctoral students at Dalian University of Technology in China. Diana is researching “word of mouth” with Bob Burnkrant and Snowy is researching relationship marketing with Bob Leone. Both these visiting scholars are doctoral students of Professor Dahai Dong at Dalian, who was a visiting scholar with the department in 2005-2006 as a Fulbright Scholar working with Bob Burnkrant.

Over the past 10 years the Department of Marketing and Logistics has hosted a total of 28 Visiting Scholars from 13 different countries. The Scholars’ sponsoring institutions totally fund their visits, while the College & Department provide office space and access to OSU resources. While about half have come from Asia, we have also had visitors from Scandinavia, South America, Europe, and Canada. Some Scholars have been doctoral students and some have been business school deans. Their visits have ranged in length from one quarter to one full calendar year. They sit in on classes and Research Colloquia; and they engage in research with their faculty sponsors on topics such as consumer behavior, supply chain management, econometric modeling, advertising, inventory control, and Bayesian methods in marketing.

These collaborative relationships have resulted in opportunities for our faculty to participate in the doctoral education process at overseas universities, and for continuing joint research and co-authored publications with international colleagues.