Companies invest heavily in developing innovative products and services. For strategic decision makers in the private and public sectors, marketing describes a fundamental approach to general management decision making, as well as a necessary set of business functions. Marketing provides important input to top management's choices of markets served, competitors and portfolios of operating technologies.

Marketing majors choose courses to prepare themselves for careers in corporate management or marketing fields, ranging from market research, product management, advertising, public relations, sales and account management to retailing, e-business, distribution management, strategic marketing planning, and entrepreneurial marketing.

Major requirements:

  • 12.0 hours in total
  • 3.0 hours in base courses
  • 9.0 hours in additional Marketing electives

 

  • Sample course offerings

    Base courses

    • Marketing Research and Analytics
    • Consumer Behavior

     

    Brand Management track

    • Advertising Strategy and Management
    • Advertising, Promotion and Digital Marketing
    • Brand Management
    • Promotions Management
    • New Product Development

     

    Marketing Communications track

    • Advertising Strategy and Management
    • Advertising, Promotion and Digital Marketing
    • Digital Marketing
    • Promotions Management
    • Consumer Psychology
    • Business Development: Customer Acq. and Retention
    • Cross-Channel Marketing

     

    Electives

    • Marketing Strategy
    • Customer Management, Pricing and Analytics
    • Services Marketing
    • Pricing Strategy
    • Global Marketing and Sustainability
    • Marketing Projects
    • Customer Satisfaction and Loyalty Analysis
    • Customer Management, Pricing and Analytics
    • Marketing Metrics