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Marketing Management

Every year, several Fisher College of Business MBA graduates are recruited by large industry leaders that have unique, marketing-oriented management strategies and practices: Chiquita, Limited Brands, and Kimberly-Clark, to name a few.

We attribute this astounding success in large part to our talented Fisher faculty, who convey excellence in a variety of marketing areas, ranging from brand and product management to market research and consumer behavior. Fisher MBAs win and succeed in dream marketing careers through up-close and personal attention from our faculty; innovative core and elective marketing classes; hands-on experience from challenging projects; and extensive exposure to networking and research.

Featured Faculty

Greg M. Allenby

Greg M. Allenby
Marketing Statistics

Professor Greg Allenby is a globally recognized scholar who created a unique approach that combines marketing and the Bayesian model. He shares his extensive experience with our MBA students in his elective, "Product Management Strategy."

Dr. Allenby is invited as keynote speaker by many prestigious platforms to present his innovative research findings. Leading firms such as Procter & Gamble also benefit from Allenby’s marketing expertise through his consulting efforts; likewise, our students, through his outstanding teaching skills.

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Michael Bills

Michael Bills

With two decades experience in consulting, integrated multi –channel experience creation, and top-line value creation and innovation, Executive in Residence Michael Bills is an internationally recognized authority on consumer-centricity, its role in positioning and new concept development. He teaches on innovation and brand marketing and directs research on the role of innovation process and methodology in the corporate environment.

Prior to joining Fisher, Bills was the managing partner of the Americas at Fitch where he was responsible for the insights and strategy, brand communication, environmental design, product development, interactive, and implementation practices.

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Rebecca Walker Reczek

Rebecca Walker Reczek
Consumer Behavior

Professor Rebecca Walker Reczek teaches the "Consumer Behavior" elective course in which MBAs learn a better understanding of how and why consumers choose, use, and evaluate goods and services. In her research, Professor Reczek is examining how consumers make decisions when they don’t have complete information as well as when they encounter health and environmental friendly products.

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Patricia M. West

Patricia M. West
Consumer Decision Making

Professor Patricia West teaches an exciting elective, "Advertising and Promotion Management," in which MBAs learn through creative briefs and integrated marketing communication plans they create and implement for client companies. Dr. West’s remarkable research has been recognized a number of times by fellowships and numerous awards.

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