Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers
New research from Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing and professor of marketing, and her colleagues finds that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
May 12, 2022
Indirect emissions disclosures are important but tricky
Experts, including Assistant Professor of Operations and Business Analytics Christian Blanco, explain the intricacies behind efforts to effectively measure and report indirect emissions by companies across their entire supply chains. The piece is part of a series that explores a recently proposed climate disclosure rule from the U.S. Securities and Exchange Commission (SEC).
May 4, 2022
New Chrome extension KOs Slack, work-related sites
This anti-productivity Chrome extension blocks work-related apps so you can relax which, according to research from Associate Professor of Marketing Selin Malkoc, many individuals view as wasteful, despite evidence of the benefits of leisure time.
April 20, 2022
Don't say give? Study finds it actually hurts charitable donations
“The word ‘give’ can have a more negative connotation than ‘spend’ to donors. ‘Give’ highlights how you’re being separated from your money, which is not appealing,” says study co-author Selin Malkoc, associate professor of marketing.
April 14, 2022
The one word charities use that turns off donors
The Ohio State University
People want to feel like they have control when giving, according to new research by Selin Malkoc, assistant professor of marketing and logistics. The study finds that donors feel like they have more control over their donation when they are told they’re actively spending their money on an important cause, as compared to just giving their money.
April 12, 2022
Thematic funds triple share of global investments in a decade
The stellar growth of thematic ETFs comes despite research, conducted by Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, and PhD candidate Byungwook Kim, that suggests U.S.-listed thematic exchange traded funds often launch at or near the top of the market for their theme.
April 11, 2022
How to hack your work schedule for a more productive day, according to a multitasking expert
Strict schedules can make workers feel too rushed to complete tasks. Remaining flexible and intentionality around your schedule can actually help optimize your time and get more done, says experts such as Associate Professor of Marketing and Logistics Selin Malkoc.
April 6, 2022
The weapons supply chain
Ukraine has been receiving a steady stream of weapons from the United States and NATO for the past several weeks. Like the goods that come to your door, these weapons have to go through a supply chain. Vince Castillo, assistant professor of marketing and logistics, navigates us through the military supply chain.
March 31, 2022
More timing than trend? Thematic ETFs yet to prove critics wrong
Timing is everything with thematic ETFs, but this has not been ETF issuers’ strong suit. Many launches happen at the peak of a megatrend’s excitement in order to capture maximum attention. But this is also when the underlying holdings are at their most overvalued and can lead to significant underperformance after a theme has launched, according to research by Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, PhD candidate Byungwook Kim, and Francesco Franzoni.
March 29, 2022
Research: Cause-related marketing has a “dark side”
Fisher College of Business
Good causes aren’t always good for business. New research from Annibal Sodero, assistant professor of marketing and logistics, reveals how unpredictable variability associated with cause-related marketing can backfire on a brand.
March 28, 2022
The Supply Side: Walmart’s fulfillment service seen as positive for marketplace sellers
Talk Business & Politics
Walmart has for two years offered inventory management (fulfillment) services for online sellers to streamline operations. Its implementation of Walmart Fulfillment Services centers on two key strategies says Assistant Professor of Marketing and Logistics Annibal Sodero.
March 19, 2022
How weapons get to Ukraine and what's needed to protect vulnerable supply chains
The Russian invasion of Ukraine has triggered an unprecedented outpouring of humanitarian and military aid. Protecting those supply chains is essential for delivering materiel to the frontlines, says Vince Castillo, an assistant professor of marketing and logistics and Iraq War veteran.
March 16, 2022
To make deals in the middle market, private equity needs cultural literacy
Harvard Business Review
According to research from the National Center for the Middle Market, 90% of middle-market companies that sell or merge have “little or no previous experience” in mergers and acquisition. In contrast, private equity players are, by their very nature, M&A experts. Why does this matter? Because doing business successfully starts with building mutual trust and respect, especially for private equity leaders.
March 11, 2022
Q&A: The business fallout of Russia’s invasion of Ukraine
Fisher College of Business
What factors are at play amid all of the companies divesting themselves from the Russian marketplace? Oded Shenkar, the Ford Motor Company Chair in Global Business Management, shares his perspective and insights gleaned from his research on the impact of national animosity and military conflict on business.
March 9, 2022
Online privacy notices: What works and what doesn’t
Fisher College of Business
Privacy notices are everywhere online, but they’re not all the same. In his research, David Norton, clinical associate professor of marketing and logistics, reveals how privacy notices that are designed to reassure us about how our personal information is protected can sometimes backfire — with potentially costly results.
March 2, 2022
How central Ohio can ease global supply chain issues
Columbus Business First
With its infrastructure, proximity to a large portion of the nation's population and a burgeoning manufacturing boom, experts, including Professor of Logistics Keely Croxton, say central Ohio can play a key role in untangling the global supply chain crunch.
February 17, 2022