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Innovation Practice: Creating Top-line Growth

Profitable growth in the face of market pressures is essential to the success of companies. But relying on sporadic idea generation, expecting employees to figure out how to contribute on their own, or making innovation the sole responsibility of a separate small team often isn’t the way to outperform your competition. Instead, you need to effectively infuse and harness an innovation-based competency throughout your enterprise.

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Register  Six Friday Mornings Feb. 7, 2014 - March 14, 2014 | 8 a.m. - noon          


Program DetailsWho Should AttendFaculty and Curriculum
What You’ll Learn

Fisher’s course is based on research, experience and real world insights, from leading faculty members who combine strong academic credentials with relevant, practical marketplace experience. You will gain an increased understanding of the issues and how to create an organization that powers ongoing development of new products, new markets and business model ideas from inception through commercialization. By immediately applying learnings to your challenges, you will develop an action plan for maximizing organizational and individual innovation potential.

A Format For Immediate Application – First Thing Friday

8:00 -11:00 AM     Interactive lectures, case studies, article discussions taught by leading faculty instructors and industry leaders
11:00 -1:00 PM      Workshops allow team-based application of learnings to your challenges to develop, test or refine your approach and innovation strategy

The Coursework Is Just The Beginning

After the classroom sessions have been completed, we can help you continue to develop your innovation practice. Join a community of companies committed to the dynamic process of innovation, sharing best practices and thought leadership, and engaging the Innovation Initiative’s extensive resources, including:

  • Project coaching and Innovation Practice consulting
  • Proprietary academic research and findings
  • Networking and thought leadership events with peers in the industry
  • MBA student Fellowships and in-class assignments

 Program Information


The course is held the following six consecutive Fridays from 8:00 a.m. to 1:00 p.m.:


All classes will be held in the Mason Hall at Fisher College of Business


Fee includes continental breakfast, lunch and course materials.
Teams are encouraged: Sixth person for your team will be complimentary.

•    Executives seeking a more innovative culture
•    Those charged with creating a corporate innovation strategy
•    Anyone wanting to grow their ability to contribute to innovation
•    Leaders from multi-functional areas of the company

We encourage companies to send cross-functional teams of finance, sales, technology, and marketing executives to leverage the application and value of the program. Additional group benefits are available when five or more participants attend a program.


Ken Boyer
Gretchen Goffe
Michael Leiblein

Tony Rucci
Jeff Rodek
Karen Wruck


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Continuing Education Credits:

2 CEU (Continuing Education Units)

Program Participants Will Learn

  • Incorporate best practices and methodologies for top-line growth
  • Design incentives that inspire and build positive morale
  • Work collaboratively with a multidisciplinary team
  • Draw upon both left- and right-brain skills
  • Combine logical thinking and intuition for a more rigorous approach
  • Harness an end-to-end process for executing innovation
  • Work collaboratively with a multidisciplinary team
  • Think differently and view opportunities from different perspectives


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Stefanie Freeman
Program Manager

Phone: 614.247.8088
Fax: 614.292.6644
Fisher College of Business
Executive Education
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144