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Vasu Unnava

Professor Unnava’s teaching interests focus on marketing strategy, research, pricing, and business data modeling. She received both her MBA and PhD from Fisher, and returned to teach at Ohio State in 2005 after a successful business career. In addition to being a senior lecturer, she is also the president and owner of Trans Act International Limited, a software consulting firm based in Columbus. In 2010 and 2012, the OSU chapter of the American Marketing Association recognized Professor Unnava as “Marketing Professor of the Year.”

Areas of expertise

  • Marketing strategy
  • Marketing research


  • Ph.D., The Ohio State University
  • MBA, The Ohio State University
  • B. Tech. Jawaharlal Nehru Technological University, India