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Robert E. Burnkrant

Robert Burnkrant

Professor of Marketing








Much of professor Burnkrant’s research focuses on information processing and the persuasive effects of communications.Other research examines the determinants of specific consumer behaviors and the role of attitudinal and normative factors as antecedents of those behaviors. His articles, many of which have been reprinted in books, have appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology and the Journal of Personality and Social Psychology as well as other journals, books, and conference proceedings.

He is a former editor of the Journal of Consumer Research and has served on the editorial boards of the Journal of Consumer Research, Journal of Marketing Research and the Journal of Consumer Psychology. He was named Journal of Marketing Research 1992-1993 Reviewer of the Year, and he received the Fisher College of Business Pace Setters Award for Research in 2002.

Areas of expertise

  • Consumer behavior
  • Effects of marketing stimuli on memory, motivation and persuasion
  • Determinants of behavior and the attitude-behavior relationship



  • PhD, University of Illinois
  • MBA, University of Colorado
  • BS, University of Wisconsin