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Rebecca Walker Reczek

Rebecca Walker Reczek

Associate Professor of Marketing





Rebecca Walker Reczek received her Ph.D. in marketing from The University of Texas at Austin in May 2006. Dr. Reczek’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories, inference making, and social influence. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making, consumer response to sustainable products, and consumer disposal practices. Current projects continue to explore these areas, as well as consumers’ online behavior and consumer-to-consumer persuasion.  

 Dr. Reczek’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Business Logistics. She is on the Editorial Review Board of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing. She received an outstanding reviewer award from the Journal of Public Policy & Marketing in 2013.  

 Dr. Reczek has taught in all of Fisher’s academic programs, including the undergraduate, MBA, and Ph.D. programs. She received an award for her undergraduate teaching at Fisher in 2011 and was nominated for a Distinguished Undergraduate Research Mentor Award in 2012. Dr. Reczek was also the 2013 recipient of the Fisher College of Business Pace Setters Faculty Research Award and was selected as one of the Marketing Science Institute’s 2013 Young Scholars. In 2014, Dr. Reczek was named a Fisher Dean’s Faculty Fellow in recognition of her contributions to research, teaching, and service.

Areas of expertise

  • Consumer Behavior
  • Social Influence
  • Inference Making
  • Consumer Well-being


  • Ph.D., The University of Texas at Austin, 2006
  • B.S., Trinity University, 2000
  • B.A., Trinity University, 2000