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H. Rao Unnava

Rao Unnava

Senior Associate Dean for Students and Programs;
W. Arthur Cullman Professorship in Marketing;
Professor of Marketing





Professor Unnava’s research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions, and consumer memory. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Personality and Social Psychology Bulletin, Journal of International Consumer Marketing and Advances in Consumer Research. He is on the editorial review board of the Journal of Consumer Research. Unnava’s teaching experience includes courses at the undergraduate and graduate levels, including marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing. He was named Outstanding Undergraduate Teacher by the American Marketing Association in 1997.

Areas of expertise

  • Advertising
  • Brand management
  • Promotions
  • International marketing
  • Consumer behavior


  • PhD, The Ohio State University
  • Post Graduate Diploma, Indian Institute of Management, Calcutta
  • BTech, Jawaharlal Nehru Technological University