Nino Hardt received his Ph.D. in marketing from the Catholic University Eichstätt-Ingolstadt in Germany. He joined the faculty at the Ohio State University in October 2011.
His research is dedicated towards quantitative methods in marketing, especially applied Bayesian modeling. Specifically, his research has explored Bayesian Statistical Models for Customer Value and Customer Satisfaction. Currently, he is working on heterogeneity in Structural Equation Models with application to customer satisfaction data. He presented his research on customer transaction modeling and structural equation models at the INFORMS Marketing Science conferences in 2008, 2009 and 2010.
Areas of expertise
- Applied Bayesian Modeling in Marketing
- Structural Equation Models
- Customer Satisfaction
- Customer Value
- Ph.D. Marketing, Catholic University Eichstätt-Ingolstadt, Germany, 2011