Mingyu (Max) Joo
Mingyu (Max) Joo received his Ph.D. in Marketing from Syracuse University in May 2012 and M.S. in Statistics from Stanford University in June 2007. He joined the faculty at the Ohio State University in July 2012. His research interests include advertising effectiveness, pricing, and product design using quantitative modeling methods. His recent works have appeared or forthcoming at Management Science and International Journal of Research in Marketing.
In 2015, Joo is the recipient of the John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science, and the finalist for the Frank M. Bass Award for the best marketing paper derived from a Ph.D. thesis published in INFORMS journals. He has presented his research at several marketing and pricing conferences, including UTD-FORMS Conference, INFORMS Marketing Science Conference, INFORMS Revenue Management and Pricing Conference, and Annual Pricing Conference.
Areas of expertise
- Quantitative Marketing
- Product design
Ph.D., Marketing, Syracuse University, May 2012
- Visiting Scholar, Duke University, June 2010 - Jan. 2011
- M.S., Statistics, Stanford University, June 2007
- B.S., Industrial Management, Korea Advance Institute of Science and Technology (KAIST), Feb. 2001