Fisher College of Business logo

Ponte Vedra Beach, Florida - May 19-22, 2015

The Supply Chain Management Program will be held May 19 - 22, 2015, at the Hilton Garden Inn in Ponte Vedra Beach, Florida.  Hilton Garden Inn Jacksonville/Ponte Vedra

The Venue:

A short drive toward the coast from Jacksonville, Ponte Vedra Beach is synonymous with golf – though it offers many other allures. The PGA Tour and The Players Championship are played at TPC Sawgrass, home of the famous 17th-hole island green. Ponte Vedra’s 40-foot sand dunes are among the highest in Florida. From their peak, they race down to white sand beaches made from Appalachian quartz and ancient coquina. Seaside resorts and private escapes can be found in the twisted oaks and hammocks of wild palmettos. Miles of fresh-water streams, creeks and lagoons course through the natural area.

Continuing Education Credits

2.0 CEU (Continuing Education Unit)

FacultyRegistration and DiscountsAgendaContact Us
Program Faculty

A. Michael Knemeyer is an Associate Professor of Logistics at the Fisher College of Business, The Ohio State University. Michael received a BSBA in Business Logistics and Marketing from John Carroll University, where he was named the Outstanding Logistics Student in his graduating class. His Ph.D. is from the University of Maryland, where he majored in Business Logistics, and minored in Marketing and Research Methods. Michael’s research focuses is on supply chain relationships. His work has been published in Harvard Business Review, Transportation Journal, Journal of Business Logistics, and International Journal of Physical Distribution and Logistics Management.

Douglas M. Lambert is the Raymond E. Mason Chair in Transportation and Logistics and Director of The Global Supply Chain Forum at The Ohio State University. Dr. Lambert has served as a faculty member for over 500 executive development programs in North and South America, Europe, Asia and Australia. He is the author or co-author of eight books and more than 100 articles, including one on partnerships in the December 2004 Harvard Business Review. In 1986, Dr. Lambert received the CLM Distinguished Service Award for his contributions to logistics management. He holds an honors BA and MBA from the University of Western Ontario and a Ph.D. from The Ohio State University.

Program Cost:  $3,495.00 USD 

 Included in the fee:

Other meals, lodging and transportation are the responsibility of the participant.

A block of rooms has been placed for the Supply Chain Management Program at the PVB Hilton Garden Inn. The rooms will be released by the hotel and sold to the general public five weeks before the start of the event. Visit the Hilton Garden Inn website to make your reservations  If you must cancel your reservation, call the hotel at least 72 hours before your arrival date to avoid cancelation penalties.

Program Special Rates and Discounts

  • US Military personnel, Government employees, OSU alumni and CSCMP members' special fee - $3,195.00 USD. Please click here to register.
  • Members of the Global Supply Chain Forum (GSCF) please contact the program coordinator at to register using your benefits.



Program class size is limited, and registrations will be accepted on a first-come, first served basis.

Payment is expected in full at registration. 

Cancellation and Substitution Policy

If you must cancel your registration, a refund less $1,000.00 non-refundable deposit will be made if your cancellation is received in writing before May 5, 2015. No refunds can be made for cancelations after that date. Substitution of attendees can be made at any time.The University reserves the right to cancel the program, in which case a full refund of your registration fee will be made. The University assumes NO responsibility for hotel reservations and airline cancelatinon fees.


For more information click here 

You may also download a FREE copy of theChapter 1 of the Supply Chain Management Book in PDF format.
Please note: To obtain the document, you must enter your name, organization, and E-mail address. The link will then be e-mailed to you.

Tuesday, May 19, 2015

8:00 – 8:30 a.m.

Registration & Continental Breakfast

8:30 – 9:00 a.m.

Welcome and Introduction – Doug Lambert

9:00 – 10:30 a.m.

Supply Chain Management – Doug Lambert

  • Importance of Supply Chain Vision
  • Key Processes
  • Developing a Supply Chain Perspective
  • Overview of Seminar

11:00 a.m. – 12:30 p.m.

Measuring the Profitability of Customers and Suppliers
– Doug Lambert

  • Major Problems with Corporate Accounting Systems
  • Developing Profitability Reports for Customers and Suppliers
  • Measuring the Impact of Supply Chain Strategies on Corporate Profitability

12:30 – 1:30 p.m.


1:30 – 3:00 p.m.

Customer Relationship Management – Doug Lambert

  • Why Customer Relationship Management (CRM) is so Important
  • Valuing the Customer Relationship
  • Achieving and Maintaining Strong Relationships
  • Challenges and Opportunities

3:30 – 4:30 p.m.

Customer Service Management – Mike Knemeyer

  • The Transition from Transaction Focus to Process Focus
  • Implementing the Product / Service Agreement
  • The Changing Role of Customer Service Representatives
  • Keys to Success

6:00 – 8:00 p.m.

Dinner on your own


Wednesday, May 20, 2015

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Demand Management – Mike Knemeyer

  • Demand Management Vision
  • Sales & Operational Planning
  • Managing Uncertainty in Demand
  • Collaborative Planning, Forecasting and Replenishment

9:45 – 10:45 a.m.

Order Fulfillment – Mike Knemeyer

  • Modeling the Order Fulfillment Process
  • Evaluating Logistics Networks
  • Order Fulfillment Performance Metrics
  • Innovation in Order Fulfillment

11:00 a.m. – noon

Manufacturing Flow Management - Mike Knemeyer

  • New Stratigies for Manufacturing Flow Management
  • The Manufacturer's Role in Reducing Supply Chain Inventory
  • How Logistics Organizations Create Value


Noon – 1:00 p.m.


1:00 – 2:00 p.m.

Supplier Relationship Management - Doug Lambert 

  • Supplier Segmentation
  • Developing the Product and Service Agreement
  • Developing Partnerships with Key Suppliers
  • Leveraging Technologies

2:15 - 3:15 p.m.

Product Development and Commercialization - Mike Knemeyer

  • Idea Generation and Screening Processes
  • Developing Cross-Functional Teams
  • Product Rollout
  • Product Development and Commercialization Metrics
3:30 - 4:30 p.m.

Returns Management - Doug Lambert

  • Strategic Value of Goods Returns Management
  • Returns Metrics
  • Returns and Reverse Logistics
  • Environmental and Legal Issues
  • Avoidance, Gatekeeping, and Reducing Disposition Cycle Time

Dinner on your own


Thursday, May 21, 2015

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Lean Thinking and Supply Chain Management - Mike Knemeyer

  • What it Means to be Lean
  • Lean Thinking Benefits and Tools
  • Lean Manufacturing vs. Lean Supply Chain
  • Wastes from a Business Perspective

10:00 - 11:30 a.m.

Developing Supply Chain Metrics – Doug Lambert

  • Developing Supply Chain Metrics
  • Linking Process Metrics to Shareholder Value and the Strategic Plan
  • Measuring Performance Across the Supply Chain
11:30 a.m. - 1:00 p.m. Lunch

1:00 - 2:00 pm

Implementing and Sustaining the Supply Chain Management Processes – Doug Lambert

  • Implementing the Supply Chain Management Processes Across Organizations with Different Management Methods and Structures
  • The Structure and Behavorial Management Components
  • Process Implementation and Maintenance
  • Accessing Performance
 2:15 - 3:45 p.m.

Supply Chain Mapping – Doug Lambert / Mike Knemeyer

  • Relationship-based Maps
  • Activity-based Maps
  • Faciliating the Development of Relationship-based Maps

4:00 - 5:00 p.m.

Conducting Assessments of the Supply Chain Management Processes - Doug Lambert

  • Benchmark Management Practices in the Firm
  • Identify where to start with the Implementation Process
  • Access Improvements over time as the Implementation Unfolds

6:00 – 8:00 p.m.



Friday, May 22, 2015

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 10:30 a.m.

Building High-Performance Business Relationships
– Doug Lambert

  • The Importance of Partnerships for Successful Supply Chain Management
  • The Partnership Model
  • The Collaboration Framework
  • Using the Model tand Framework to Tailor Business Relationships
  • Lessons Learned

10:45 – 11:45 a.m.

Panel Discussion and Seminar Wrap-Up

  • Doug Lambert
  • Mike Knemeyer



Print this page

Program Director
Program Information

Douglas M. Lambert, PhD
The Raymond E. Mason Chair
in Transportation and Logistics
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-5722
Fax: (614) 292-0440

Silvia Cornago
Program Coordinator
The Global Supply Chain Forum
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-0331
Fax: (614) 292-0440