My First Day – DSW

Everyone! My name is Courtney Russell and I am going into my junior year at Ohio State. I am in my second week interning at DSW and can’t wait to tell you all about it. Just a little background on the company, Designer Shoe Warehouse started in 1991 and has their headquarters right here in Columbus, Ohio. DSW operates in close to 500 stores as well as

I will be interning for twelve weeks as the Marketing/PR Intern. Since I’m in public relations I will be working with editors of magazines like Cosmo and Marie Claire and working directly with the great brands DSW carries such as Sketchers, Teva and Converse. I will be communicating with many bloggers including Amber Fillerup Clark and helping with event planning like the Sketchers event this past week. Here is a run down on my first day of work!


My First Day:

  • Picture time!
    • I walked in on the first day and took my picture for my badge right away. Feeling super official, I walked over to a circle of the other interns. Everyone was awkwardly trying to make small talk and you could tell that everyone was extremely nervous.
The sign at the home office entrance during our first week!
  • Orientation
    • All 29 interns had orientation together in the home office. A few people from HR gave us the run down about everything from how to call Tech Support for help to a tour of the fitness center and cafeteria.
  • First day of school
    • Feeling more comfortable and getting antsy to start, our names were called when our supervising managers came to pick us up. Feeling like I was in first grade at the bus stop waving goodbye to my mom, I said goodbye to my fellow interns and met my boss.
The wonderful stack of magazines that greeted me on my first day! (Check out June's Redbook, Marie Claire and Cosmo to see some amazing DSW shoes!)
The wonderful stack of magazines that greeted me on my first day! (Check out June’s Redbook, Marie Claire and Cosmo to see some amazing DSW shoes!)

Looking back almost two weeks later, I am so happy and thankful for this opportunity. I’ve already learned so much and gotten to do things that make me feel like Andy from The Devil Wears Prada. I can’t wait for what I am going to experience in the next ten weeks! Stay tuned to learn more about what I’m doing and learning!

Who Is L Brands?

L Brands is a Fortune 500 company headquartered in Columbus, OH. We also have a campus in New York City, and you can find their stores around the world. Most people, especially those outside of Columbus, have never heard of L Brands, but they are sure to know, if not shop at, at least one of our stores.


L Brands is now home to five distinct brands. We used to own other brands like Express and The Limited, but now we focus on these core five.

Victoria’s Secret is known for bras and panties. Most of you reading this have probably heard of the store or maybe you’ve seen the annual VS Fashion Show. PINK, the brand aimed at college girls, began in Victoria’s Secret stores but now has stand-alone stores. PINK specializes in lounge wear, sleepwear, and tanks and tees.

Bath and Body Works sell soaps, antibacterial gels, and home fragrances to name a few. This brand began as a table in an Express store, but now they are all stand alone.

La Senza is one that most Americans don’t know about. It is L Brands’ lingerie, panty, and bra brand in Canada. Right now, there are no stores in the U.S., but there are a few in other countries.

Henri Bendl is a designer handbag brand based in New York City. (I just bought my first Bendl bag, and I’m in love. Clearly Taylor Swift agrees with me.)

t swift

The First Week

I am so excited to say I have completed my first week as an L Brands DC Operations Intern!


After one day of Orientation with the other interns in Columbus, I began work in the building where I will be spending the rest of the summer. I met my supervisor and my manager, got a tour of the building, and attempted to learn just a small bit about what I will spend the next 12 weeks doing.

Here are some tips I picked up to make the most of a first week at a new internship.

  • Dress the part. Overdress the part. You can always dress down later once you have seen what everyone else wears every day.
  • Get there early. I did this on my first day, got lost, and then managed to make it there semi-on time. Take it from me, and leave earlier than you think you need to. Once you get your routine down, you can start to leave a little later.
  • Take notes. Write down everything. You are going to be inundated with information during the first few weeks. You probably won’t even know what you’re writing down sometimes; just do it.
  • Ask “Why.” This applies to your entire internship. It will help you realize why the company does what it does and helps you think of ways to contribute it during your internship.