Project “Ali takes London”: complete.

My summer with On Device Research in London has been an incredible one. Spending two months almost 4,000 miles away from home was not always easy, but I have grown up so much and learned lessons that will be instrumental to my future career  (and life in general!).

Lesson 1: Blogging, where less is more

ThomasHawk Flickr
ThomasHawk Flickr

During my time at ODR I wrote three different blog posts, and along the way I frequently received the feedback to cut it down by 20%. I tend put details in where they do not need to be and say the same thing multiple times. I learned that less is more- people are more interested in reading something that is concise without all the extra fluff.

It is also important to mention brand names and data points if you want people and potential leads to read and pick up your post. 70% of people are more interested in what you have to say if you do. (See? 😉 )

Lesson 2: Attention to detail is crucial

Catd_mitchell Flickr
Catd_mitchell Flickr

One thing that I learned (the hard way) is that attention to detail is incredibly important. Slides in a presentation not only have to look good independently, but they also have to all go together cohesively. Being meticulous about every little thing is not optional-it’s mandatory.

I was taught a very important lesson from the Marketing Manager Siim during my time at On Device. He told me that it is relatively easy and fast to get 90% of the way on a project, but it is that last 10% of being detail oriented that takes a project from just okay to amazing. It may take a while, but it makes all the difference.

Lesson 3: Be open to anything

This last lesson may be self-explanatory, but being open to anything is so important. Whenever anything was thrown my way, (including beginning to script a survey on my very first day!) I went into it with my best attitude and effort. I am so happy that I did, because I was able to have an incredible experience creating projects that I am truly proud of.

Typical tourist shot
Typical tourist shot

I am so thankful for my opportunities that I was given this summer- the lessons that I learned are invaluable.

Cheers, mates!


London Calling

12371_10151879213466684_862774415_n                 Hi everyone! I’m Ali Sweeney and I just finished up my third year as a marketing major here at The Ohio State University.

Though I have previously held an internship at a children’s clothing boutique in the Cleveland, Ohio area, I knew that this summer was the time that I needed to go out and find a new and exciting internship opportunity that would further broaden my horizons. Scrolling through the Fisher emails in November, I came across the Fisher Summer Global Internship Program. When I saw London as one of the locations, I decided to go out of my comfort zone and apply. A list of countries offered and a little bit more about the program can be found at

Ohio State offers a Field Study course about doing business in a Global Region for students in this program. I have gotten the chance to meet some of the people that are also going to London for their internship opportunities over the summer, and it is really making the transition easier. The class helps us not only meet people, but also learn everything that we will need to know to be successful at an internship abroad.

The past few months have been a whirlwind of paperwork, Skype interviews, visa applications, and everything else that makes working overseas a reality. Although I did not receive the first internship that I interviewed for, I have learned the very important lesson that everything happens for a reason. A few weeks ago I accepted my internship at On Device Research and I could not be more excited- the job really feels like a perfect fit.


On Device Research specializes in mobile research for emerging markets, and have respondents in areas like Africa, Asia, Russia, the Middle East, and Brazil. My 8-week internship will be full-on with a wide variety of tasks to give me lots of experience in all areas of content marketing.

My internship starts bright and early tomorrow morning and I am incredibly excited about the summer ahead of me. Of course, I do have fears about spending two months in another country, but I know that the internship will make the risk worth it. I hope to use this experience to grow as a person, to gain real world marketing experience, to gain global experience that will look incredible on a resume, and to give me experiences that I will never forget.

Taken on one of my first days sightseeing in my favorite city on earth!

Check back here as I continue to blog about my experience of a lifetime!