Quick Guide to Recruitment Season

With recruiting season quickly approaching, students everywhere are looking for the perfect internship.

My first internship was as a sophomore with a local PR company called MediaSource as a Media Measurement and Analysis intern in spring of 2016. This past summer, I accepted a Brand Marketing internship with PepsiCo in Dallas, Texas. After searching, applying and interviewing countless times, here are my eight tips on how to land the internship you deserve.

The Before

Know your strengths
Before you start looking for an internship, it’s important to know your strengths. Are you a good presenter? Good at analysis? A good researcher? Choose one that includes your strengths, and that also helps you strengthen some of your weaknesses.

Where to look
Always be aware of the resources available to you as a college student. Search through FisherConnect or ask your career advisor if they know of any beneficial opportunities. If you have a specific company in mind, apply directly through the company’s website and somehow try and connect with an individual who currently works at the company. Job search websites, such as internships.com and LinkedIn.com, can also be helpful.

What do you want? 
It’s important to know what you want to get from an internship before you go into it. As a student you should want to be part of a hands-on experience rather than doing mindless busy work. The best advice I’ve ever received from a mentor? Make a list of things you’d like to get from an internship before you start and make it your duty to achieve all of them before the end.

Be bold
The process is intimidating. With many different candidates, it’s easy to get discouraged. That being said, there are many other candidates feeling the exact same way you are. Don’t be afraid to stand out! Attend the career fair, take a deep breath, introduce yourself to company representatives and set yourself apart from the other candidates. Make sure the recruiters don’t forget your name.

Be open
It’s very easy go into the internship process with tunnel vision. Many students go into the process only wanting to work for one specific company, failing to research what else is out there. Be flexible! It’s okay to know what you want, but always be willing to adjust and look for opportunities in other places.

You got the interview, now what?

Prepare, Prepare, Prepare!

Research
Know what the company does and what they stand for. Going into an interview with no prior research on the company looks bad if your interviewer asks you a basic company question.

Be enthusiastic
Be excited that you’ve made it this far! Enthusiasm shows the company that you’re excited to be there and willing to tackle whatever they may throw at you. Smile and be confident. Nerves are natural, but just be yourself!

Eyes on the prize
Know how the internship will align with your future career goals. The whole point of an internship is to get the professional experience that you need for your career. Before you go into an interview, make sure you know exactly you’ll be doing throughout the internship and how this will prepare you for the future. Knowing how the opportunity aligns with your career goals will make the, “Why are you interested in this position?” interview question a breeze.

Best of luck to everyone as internship season is approaching! Go put your best foot forward and land it!

Frito-Lay Intern Events

If there’s one thing I can say about Frito-Lay, it’s that they are HUGE on providing their interns with the best summer experience and that their culture is unmatched. This summer has been full of after work hours events that have allowed us to see Dallas, explore the city and experience traditions that Texans love!

Cooking Competition – The summer interns really got to channel our inner Chopped stars for this one. We were given 1 hour and a professional kitchen full of ingredients and tools to create the perfect meal. Our food and presentation (it wouldn’t be true marketing without a presentation!) were even judged by real professional chefs. This was such a great team building event because we had to prioritize and communicate amongst each other to make sure we could beat the clock.

Dallas Scavenger Hunt – For this event, we were told to meet in a parking garage (sounds sketchy I know) and we’d get further instructions there. We were met by several of the full time marketing employees who drove us around the city of Dallas for a competitive scavenger hunt! We got to try the city’s famous Steel City Pops and taste Cactus Fritters.

Surprise Concert – At the end of the scavenger hunt, we met at House of Blues for dinner. We thought that was the end of the event, but then we were informed that we were going to a Pitbull and Enrique Iglesias concert on the company! We got our own private box filled with snacks. Such an amazing experience.

Texas Rangers Game – Working at Frito-Lay, you start to notice the company’s products everywhere. The Globe Life Park in Arlington where the Texas Rangers baseball team plays is no exception! We got to tour the stadium and see how Frito’s products came to life with menu items such as Cheetos’ popcorn, Frito Pies and Dorito’s nachos. After the tour, we got personalized team T-shirts and a meal in our own private box (again!) where we got to enjoy the game.

These are just some of the cool things Frito-Lay has exposed us to during our internship! We’ve also got to visit TopGolf, had dinner with the top executives of the company and gone on a Dallas living tour, where we explored all of the places we could live if we were to return back full time.

 

 

A Day in the Life at Frito-Lay

Working in product management, you have to find the perfect balance of collaboration and independent work in order to have productive days. With proper planning, it’s very possible. Here’s what a typical day at Frito-Lay for me looks like:

9:00 a.m. – Arrive at my desk and get into work mode. I use this time to respond to emails, go over what meetings I have and make my general to-do list of what I’d like to get done for the day.

9:30 – 11am – Working on my big project. My major task for the summer is working on a new budgeting method for one of the company’s largest marketing departments, encompassing the Super Bowl and holidays like 4th of July and Christmas. Because this is what my final presentation will be centered around, it takes up the most of my time.

11am – 12:00pm – Cross functional meetings. Although I’m interning with the Marketing Department, my project requires a LOT of input from other departments such as finance, sales and insights. It’s always helpful to get different perspectives on my ideas.

12 -1pm – Lunch Break. Every day, I’ll get lunch with the fellow interns or some of my mentors. We always try to make it a point to not talk about work and relax!

1 -3pm – More Project Work. I work best right after lunch, so most of the nitty, gritty calculations get done during this time.

3pm – Break. Around now is when the after lunch need for a nap will kick in. I use this time to walk around the company trail or just step outside for a few minutes to get some fresh air and have a snack.

3:30 – 4:30pm – Manager Check in. I schedule frequent meetings with my manager to make sure I’m on the right track with my project. The worst thing you can do at an internship is not get consistent feedback from those who matter most!

4:30 – 5pm – As the day wraps up, I’ll reflect on everything I’ve learned and gotten feedback on for the day and also write down what action steps need to be taken moving forward throughout the rest of the week. After that, I pack up and head home for the day!

 

What I’ve Learned in My First Week

Last Monday, I began my internship as a Brand Marketing intern at PepsiCo’s Frito-Lay division in Plano, Texas. Although I’m in a new city where I don’t know many people and this is my first corporate internship experience, I’ve already learned so much! Here are a few things I’ve taken away from my first week:

Ask Questions

Whether it’s about your project, a company method, the culture or the building, never be afraid to ask questions. It’s always better to ask and know than to guess and be wrong. Especially with your project, it’s better to ask than to go down the wrong path and learn you’re incorrect too late. People are willing to help and they expect you not to know everything, so just ask!

 Make Connections

During the first week, there’s not too much to do. It’s mostly getting to explore your project before diving in. Use this time to get to know your manager, other people in your department and your fellow interns. All the connections you make during your first couple of weeks will benefit you! The people you get to know can serve as mentors, help you through your project or even just be a listening ear when things get hard.

Make a schedule

Use both the week before your internship starts and the first week to make a schedule for yourself! Practice waking up on time and going to bed earlier before it’s necessary for you to do so. This way, your body will be used to the changes and you’ll be full of energy when it’s necessary for you to be! The last thing you need is to be half asleep by 1pm.

Have fun!

Internships are a new experience! Make sure you’re taking advantage of your short time there and actually enjoy yourself. Go to lunch with the other interns and plan outings outside of work. You’re all in the same situation, so getting to know them will help you to build relationships to make it through!

 

New Beginnings in Dallas

Hello everyone!!

My name is Bria Mosley and I am a rising senior from The Ohio State University! Within the Fisher College of Business, I am specializing in Marketing, with a minor in Consumer Sciences. This summer, I will be interning for PepsiCo’s Frito-Lay!

I am originally from Bloomington, Illinois, a city about 2 hours south of Chicago. Moving 800 miles away next week is obviously a little scary, but still so exciting. I found a really nice apartment through AirBnB and am really looking forward to what the city of Dallas has to offer. I’ll be moving in a week early to get used to the new environment, so that I am prepared to start on June 5th. I’ll be receiving my project for the summer next week and can’t wait to contribute to the company.

I chose to be a writer for My Fisher Internship because I often found myself wondering what internships actually consisted of, especially during my internship search. I want to be able to share with everyone what the day to day of my position consists of and what I learn throughout the process.

I am overjoyed to have accepted this internship with PepsiCo and even more thankful for all the support from my family and friends that I have received along the way. I can’t wait to see what these 10 weeks have to offer and share with Fisher students.