So this will be my final blog post, and it will cover my last two weeks in London. As always, I’ll talk a little bit about work and then a little bit about my adventures.
Part 1: Work
The last two weeks of work honestly flew by. My seventh week of work I spent doing basic data entry and working on part four of my marketing project. The data entry is rather boring, but it has to get done, and it is of tremendous importance to our COO, so I don’t mind doing it too much. It actually helps with the app development, because I’m entering data about the films such as genre, subgenre, mood, and other things. These are what we call “taggings,” and they will allow users of the app to search for certain types of films, create playlists, and help our app suggest films for them to watch. Overall, I don’t mind doing the database entry because I can listen to music and do something of importance for my boss. Often, I’ll try to motivate myself by seeing how fast I can get it done in order to impress him. Several times, I’ve finished a load of database entry and he’s thanked me and praised my work. It makes it all worthwhile. So, as far as staying motivated when doing dull tasks, my advice to you, as a future intern, would be to find a way to make it challenging and important. You also always want to put your best foot forward and give all of your effort in any task in order to make a good impression.
As far as my marketing project goes, during my seventh week of work I spent most of my time perfecting my SWOT analysis. I had a meeting with Jesse during the middle of the week to talk about his thoughts on my work, and I went from there. Again, Jesse was pleased with what I had done and mostly gave suggestions of his own. However, I had to redo my SWOT matrix four times before he was completely satisfied. I would be lying if I said I hadn’t gotten a little frustrated, but it was also a good challenge because I wanted it to be perfect. Finally getting his stamp of approval was very rewarding, and I was ultimately really happy with how it turned out.
The next week of work pretty much consisted of me doing a little bit more database entry, but mostly working on part five of my marketing project. Part five of my project had to deal with actually picking a strategy for the company to pursue. This strategy was to be comprised of a basic strategy and a growth strategy. For the basic strategy, I had to choose from one of seven strategies from Porter or Treacy and Wiersema (a quick Google search and you’ll see what I’m talking about). Then, after choosing one of those, I had to choose a growth strategy to accompany the strategy I had already chosen. The growth strategies were to be chosen from the Ansoff matrix. This matrix provides four different growth strategies, based on the products and services provided by the company, and the market within which they are being sold. It’s rather interesting, and I really liked this part of the project. I did a great amount of reading, but it was rather difficult to choose which strategies to go with. I found that debating with myself was often the most difficult thing. Also, I was nervous to choose the “wrong” strategies and disappoint Jesse. In the end, Jesse was again happy with my work and all he had me do was argue and explain my choices to him, and after he was happy with my explanations, he asked me for a couple other things. He first wanted me to take my whole conclusion that I had typed up and make it more organized and professional. In order to do that, I added a title page, a table of contents, page breaks, and more headers. Lastly, he suggested that if I had time I could make a presentation about all my work. I ended up working for hours and hours on my presentation and finishing it at 10 PM the night before I got on the plane home, but it was worth it. I was very happy with the finished product, and I think Jesse and my other marketing coworkers were as well. Overall, I had a really solid ending to my internship, and I can’t believe how much I learned. It was an amazing experience, and I honestly can’t believe it’s already over.
Part 2: My Experiences
My second-to-last weekend in London I spent doing all my favorite things over again. First, I went to Green Park, where I got a latte and sat and watched people. It was a perfect day outside, and just enjoying some time in the park was wonderful. From there, I made my way to Buckingham Palace again, and then into St. James Park, which is my favorite park. The water and the trees are just so beautiful there. After that, I checked out 10 Downing Street again, and made my way to the Westminster area to see Big Ben, Westminster Abbey, and Parliament. I walked over the bridge and got some great pictures, and then I got lunch at a great Italian place right along the river. After that, I did a little bit of shopping, crossed the Millennium Bridge, and took one last look at St. Paul’s Cathedral. The next day, I got a full English breakfast with a friend, and went to some of my favorite markets.
My very last weekend, I did a day trip with my friend to go see the English coast. We went to this really pretty park, Seven Sisters Country Park, where we saw these beautiful chalk cliffs and the seaside. I was really surprised how pretty the water was. I thought it would be an ugly dark blue gray color like the Atlantic can be, but it was lighter in color and more teal than I expected. After checking out the park, we took a bus to a beach town called Brighton, where we walked the pier, did some shopping, and had a great dinner.
It was a fantastic last weekend in England, and I can safely say that I saw everything I wanted to. I already can’t wait to go back. England, thank you for being my home for the summer. And to all of you reading this, I hope you have learned some things and enjoyed reading about my experiences. Have a wonderful school year, everyone!
Until Next Time,