#tbt By failing to prepare, you are preparing to fail. –Benjamin Franklin

Written by Undergraduate Consultant, Marlina Frederick

Cliché, but true! Prior to an interview, it’s important that you prepare by conducting company research. How to Find a Job explains:

“It’s very natural for you to want to “drop everything and run,” getting there as fast as you can; but that’s the wrong thing to do. There’s work to be done before you make that call. First, if you haven’t found out facts you ought to know about the firm you hope to become associated with, do so before you call. Important facts are: (a) the business of the firm, (b) what goods they produce or sell, (c) the length of time they have been in business, (d) their financial rating, (e) the kind of job you are to apply for, (f) your qualifications for that job.”

If company research seems kind of overwhelming, remember that job seekers in the 50’s didn’t have the World Wide Web at their fingertips! Utilize the company’s website, online business journals, and company information databases like Hoover’s to help you learn about the company. For more information on how to conduct company research, check out our Company Research Guide. Happy researching!

Katie Reynolds

Katie Reynolds is the Assistant Director of Undergraduate Student Career Development in the Office of Career Management at Fisher College of Business.

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