Project “Ali takes London”: complete.

My summer with On Device Research in London has been an incredible one. Spending two months almost 4,000 miles away from home was not always easy, but I have grown up so much and learned lessons that will be instrumental to my future career  (and life in general!).

Lesson 1: Blogging, where less is more

ThomasHawk Flickr
ThomasHawk Flickr

During my time at ODR I wrote three different blog posts, and along the way I frequently received the feedback to cut it down by 20%. I tend put details in where they do not need to be and say the same thing multiple times. I learned that less is more- people are more interested in reading something that is concise without all the extra fluff.

It is also important to mention brand names and data points if you want people and potential leads to read and pick up your post. 70% of people are more interested in what you have to say if you do. (See? 😉 )

Lesson 2: Attention to detail is crucial

Catd_mitchell Flickr
Catd_mitchell Flickr

One thing that I learned (the hard way) is that attention to detail is incredibly important. Slides in a presentation not only have to look good independently, but they also have to all go together cohesively. Being meticulous about every little thing is not optional-it’s mandatory.

I was taught a very important lesson from the Marketing Manager Siim during my time at On Device. He told me that it is relatively easy and fast to get 90% of the way on a project, but it is that last 10% of being detail oriented that takes a project from just okay to amazing. It may take a while, but it makes all the difference.

Lesson 3: Be open to anything

This last lesson may be self-explanatory, but being open to anything is so important. Whenever anything was thrown my way, (including beginning to script a survey on my very first day!) I went into it with my best attitude and effort. I am so happy that I did, because I was able to have an incredible experience creating projects that I am truly proud of.

Typical tourist shot
Typical tourist shot

I am so thankful for my opportunities that I was given this summer- the lessons that I learned are invaluable.

Cheers, mates!


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