Fisher launches new analytics master’s degree program

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Data are everywhere, and companies’ demand for workers who have the skills to translate those into insights is only growing by the day. The McKinsey Global Institute has predicted a gap of nearly 200,000 workers in the U.S. with deep analytical skills – just by next year. The gap for data-savvy managers with analytical skills is even wider, at 1.5 million and counting.

The Center for Operational Excellence’s home at Fisher College of Business is responding to this gap by launching a new graduate degree that’s set to offer its first classes next fall: the Specialized Master of Business in Business Analytics (SMB-A). In announcing the program last month, Fisher said the program is built to equip professionals with an understanding of the science of data analytics and its impact on business innovation, productivity and growth. Applications are being accepted now.

“Fisher’s SMB-A program directly addresses this workforce need and the needs of countless businesses and organizations around the world,” said Greg Allenby, co-academic director of the SMB-A program and a professor of marketing and logistics. “Data and data collection is in everything we do — from how we shop, to how we choose our music to how we consume our news and entertainment.

The SMB-A program is the third master’s program Fisher has launched in the past decade and comes just nine years after the debut of the Master of Business Operational Excellence program. MBOE, which launched largely as a result of COE member demand, has trained hundreds of lean leaders since its inception in 2008 and is heading into its 10th cohort next month.

Fisher’s latest innovation, the SMB-A, also represents another example of the college’s continuing efforts to accommodate the schedules of working professionals. After rolling out course options and offering weekend bus service for students in Cincinnati, Cleveland and Dayton this year, Fisher announced the SMB-A program will be a blend of online and weekend classes.

Spanning 10 months, the program has a curriculum built around descriptive, predictive and prescriptive analytics and includes a “capstone” project using real data from students’ employers or other businesses partnering with Fisher.

Waleed Muhanna, co-academic director of the SMB-A program and a professor of accounting and management information systems at Fisher, called the program a “relevant, high-impact graduate degree that appeals to professionals from across multiple fields and industries.”

“Those who enroll in the SMB-A are taking control of their career development as data-savvy professionals and consultants and are choosing to elevate themselves as leaders in an area that is critical to business now and for generations to come,” Muhanna said.

Want to know more? Check out the SMB-A website.

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