Leadership principles in Huntington transformation focus of December keynote

hban jeff sturm

“How much will this save?”

“When will this get done?”

Jeff Sturm knows leaders need the answers these questions get. He also knows there’s a better way to ask.

“’When will this get done’ is a legitimate question,” said Sturm, Huntington’s Chief Continuous Improvement Officer, “but if you ask it over and over – and at the wrong time – you’re going to drive the wrong behavior.”

jeff sturm
Jeff Sturm

Changing leadership behaviors – starting with how they ask questions of their people – is a key component of a wide-ranging operational excellence transformation rounding out its fourth year at the Columbus-based bank, a stalwart among Midwestern financial institutions with more than $100 billion in assets. Sturm stepped in to lead the bank’s formal effort to build a culture of continuous improvement as it launched in 2014, and he’s appearing as a keynote on Dec. 8 for a seminar hosted by The Ohio State Center for Operational Excellence, where the bank has been a member since 2011. Registration for the event, open exclusively to employees of COE member companies, is open now.

Looking back at the early days of the initiative, Sturm said part of the foundational work was in communicating what the culture change wouldn’t be.

“Most people’s perception of continuous improvement was two things: this very rigorous Six Sigma orientation, and that everything was about expense reduction,” Sturm said. “Really, we wanted to help better equip our employees to have more formality around their problem solving to help in the day-to-day.”

The road map driving Huntington’s continuous improvement efforts is a three-pronged strategy that aligns employees on establishing cultural behaviors, creating capable colleagues and delivering results. That’s operationalized, Sturm said, as “making great, customer-centric, process-focused, data-driven decisions.”

Four years in, Sturm said a key focus is sustaining momentum. Huntington closed a $3.4 billion merger deal with Akron’s FirstMerit Corp. last year, and CEO Steve Steinour told Crain’s Cleveland Business this fall that Huntington is “investing in growing.”

A sustained continuous improvement capability, Sturm said, is critical to what the bank has achieved – and what’s in store.

“Our team has really focused on making sure we’re helping creating a culture where our people are able to identify and take advantage of opportunities because of that growth,” Sturm said.

Learn more about Huntington’s operational excellence journey on Friday, Dec. 8, when Sturm’s 10:30 a.m. keynote will be followed by a presentation on keys to visionary leadership from Tim Judge, the executive director of the Leadership Initiative at Fisher College of Business and a top-ranked researcher in the field.

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