My Fisher Internship Fisher College of Business Office of Career Management

My Fisher Internship
Meeting with the CEO in my 6th week? HOW COOL!

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Occasionally I will see Mike Jeffries, the CEO of the Abercrombie & Fitch Brands, around campus. His building is about a minute walk from mine and therefore, it is not surprising to walk by him in the cafe’ or for him to hold the door open for you. It is really cool to be able to walk by the person who sets the pace for the fervor and passion that all employees have for the brands. He is never seen wearing anything except Abercrombie or Hollister clothing, even when he is away from work. But the most impressive thing is that all of the products and skus that are planned to go into production must be reviewed and signed-off on by Mike before they can proceed. This is what took place last Friday, as the Betty’s Graphics Team went into Mike’s office to present our graphic concepts and art for an upcoming season.

Therefore, preparing for this “Mike Meeting” last week was very hectic, as we wanted to present the best ideas for Mike and the heads of the company to approve for production. Also, my supervisor, MJ, was out of the office in India for the week, so my team was down one member. The thing that we were most concerned with last week was getting approvable art. These numerous art changes not only affected the graphics team though. The other parties that are affected when graphic and art change include:

  1. Tech Design- If the silhouette of the t-shirt changed, then tech would have to update a sheet that tells the vendor what type of garment to produce.
  2. Legal- When we change the verbiage or graphic on a tee, it has to be passed through the legal team to be verified that it can legally be used. A lot of the time, our verbiage is only approvable in certain layouts or with certain other words. It can be frustrating when you love an idea that graphics has come up with, but it has to be changed due to legal issues.
  3. Design - When graphics present t-shirt designs, we often decide to change the color pallet of the body colors to better showcase the graphics. Therefore, design has to re-do the color pallet and update the color-by-style sheets that show the number of skus and color pallets of each item.
  4. Planning- If strategies change and we think a program’s new art will do better than previously planned then planning must re-run buys to account for more units. On the flip side, if a program’s planned number of units decreases for whatever reason then we might end up with liability (garment or marketing materials that were previously bought but are no longer needed for the program.)
  5. Merchants – With all of the changes that occur, merchants must act as the middleman and communicate these adjustments to each party involved. We truly drive the business by acting as the center of the wheel. If we do not let our contact in an area know about a change there can be a BIG misunderstanding and things will not get done on time. We also are the main contact with the factories where our garments are produced.

As we prepped for the Mike Meeting all week, we were in the office for at least 12 hours each day – going over art, changing skus, mocking up garments, running buys, and making sure everyone knew that they were responsible for. As we went into Mike’s on Friday, we felt very confident in our art and graphics. Sitting through a Mike Meeting and having the CEO of the company review and comment on each style from every package was exciting, but also nerve-wracking. Leaving the meeting, we felt good about the changes that had to be made and were excited to tackle the up-coming challenges associated with making adjustments to programs! I can’t wait to see what these styles turn into by the time they set in a future season!

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